Hi there.
Nice to meet you.

I enjoy wearing many hats, and I’m not easily pigeonholed. I have a reputation for leading large teams, driving significant sales growth, and nurturing long-term relationships with some of the most futureforward companies worldwide, including Nike, Meta, Disney, NBC Universal, Samsung, Sony and half of Fortune's Top 50. My work has appeared in more than 50 top industry trades like Ad Age, Ad Week, Mashable, Variety and Entertainment Weekly.

Why partner with me

I'm a student of human behavior, emerging tech, and cultural trends that elevate marketing strategy and storytelling. With a creative heart and strategic mind, I deliver highly original thinking to drive meaningful, breakthrough impact.

Impact

I love imagining new ways to express brand, its purpose, and cultural impact

Innovation

I’m an innovator and emerging tech enthusiast with a record of breaking through noise

Speed

I live at the speed of social media, cultural psychology, and trending discussion

Obsession

I geek out unraveling audience needs and solving complex challenges

Leadership Style

I am proud to have helmed a team of 60+ strategic storytellers for the last 14 years. I have been praised for high EQ and vulnerability, building culture centered around gratitude and curiosity. I carry my own weather and look to where we could grow, not where we currently land. I believe teams are made up of many strong individuals and that true leaders create other leaders.

I thrive at the intersection of brand and imagination, redrawing the boundary of who the brand is, what it values, and how it changes lives.

I believe in asking probing questions to expand thinking, push goal posts, and prompt new approaches. I empower my team to show me their limits.

My work has appeared in more than 50 top industry trades including Ad Age, Adweek, Mashable, Variety and Entertainment Weekly. I believe that marketing can trigger something in our humanity, bringing out emotional ties and  bringing communities together, making a tag line into a mythology, a feature set into an unrivaled experience, and pain points into joy moments.

Press
Interviews

(
June 21, 2019
)
Cannes Lions Wrap-up
Ascential
(
March 20, 2018
)
8 Rules For Fostering Workplace Creativity And Innovation
Advertising Week
(
November 7, 2017
)
Marketers Are Opening Their Eyes To Visual Search
MediaPost
(
November 3, 2017
)
Why The Tug-of-war Will Continue In 2018 Social Marketing
MarTech Series
(
October 26, 2017
)
Six Ways For TV Shows To Build Buzz In Social Media
AdWeek
(
January 27, 2017
)
Hey Alexa, Call My Agency!
American Advertising Federation
(
September 23, 2016
)
Marketers Say Facebook Video Metrics Scandal Is Overblown
TechCrunch
(
October 26, 2015
)
Here's a Buyer's Guide to Ad Targeting on 8 Social Platforms
AdWeek
(
October 26, 2015
)
A Buyers Guide To Ad Targeting On 8 Social Platforms
AdWeek
(
April 28, 2015
)
Living Room War: The New Art Of Socializing TV
MediaPost
(
April 27, 2015
)
Pinterest Enlists Partners To Help Scale Brand Activity
Direct Marketing News
(
March 13, 2015
)
See Your Facebook Photos in Don Draper's Carousel Pitch From 'Mad Men'
Ad Age
(
March 9, 2015
)
Venturing Where Marketers (Usually) Aren’t Welcome
Direct Marketing News
(
February 16, 2015
)
Google’s Local Guides Encourage Yelp-like Reviews On Mobile
Search Engine Watch
(
January 16, 2015
)
Twitter Advises Marketers To Anticipate Spontaneous Moments On Social Media
Retail Dive
(
January 4, 2015
)
15 Trends Propelling Mobile Marketing
LinkedIn
(
July 25, 2014
)
3 Twitter Lessons From Brands That Have a Grip on Their Followers
Mashable
(
May 20, 2014
)
AMC’s ‘Halt and Catch Fire’ becomes the first show to premiere on Tumblr
Ad Week
(
April 10, 2014
)
Tell Everyone What You're Doing This Sunday Night With Mad Men Out of Office
Ad Week
(
January 16, 2014
)
Omni Hotels exec: Facebook’s relevant ad push annoys some followers
Mobile Marketer
(
February 27, 2011
)
W.A.T.C.H. Out as Battle: Los Angeles Strikes Home
Wired

Thought Leadership

Culture, Trends, and Fandoms Report

Download

Harnessing the Creator Economy

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The Future of X

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Social Commerce: The New Landscape

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Future of Content Marketing

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Social Trends to Watch

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Maintaining Trust and Confidence in COVID-19

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Cannes Lions Brand Impact

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Cannes Lions Transformational Storytelling

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Speaking
Engagements

(
May 22, 2024
)
Future of Social Commerce Global Workshop
KIMBERLY CLARK
(
February 6, 2024
)
Future of Brand and Content Innovation Workshop
BANK OF AMERICA
(
September 21, 2023
)
Future of Digital Commerce & Community
ASAHI
(
May 23, 2023
)
Life Trends Global Presentation
MARRIOTT
(
May 1, 2023
)
Future of Content Marketing
MARRIOTT
(
February 1, 2023
)
Future of Service C-Suite Workshop
MARRIOTT
(
December 7, 2022
)
Metaverse Workshop
MARRIOTT
(
March 11, 2022
)
Digital Innovation Global Workshop
ESTEE LAUDER
(
June 16, 2021
)
Digital Innovation Day
BURGER KING
(
January 29, 2020
)
Digital Commerce in 2020
WALMART & MEREDITH RETAIL SUMMIT
(
January 24, 2017
)
2017 Trendspotting: What to Look for In Digital Marketing Living Room
AMERICAN ADVERTISING FEDERATION
(
April 28, 2015
)
Living Room War: The New Art of Socializing TV
MOBILE INSIDERS SUMMIT
(
January 14, 2015
)
Social Media: Where Content, Commerce, Advertising & Conversations are Headed
MOBILE MARKETER'S FIRSTLOOK STRATEGY
(
April 19, 2014
)
All of the Screens: What's On Them and What's Next? (Keynote)
SOCIAL LEARNING SUMMIT
(
January 14, 2014
)
Social Media: Retrofitting an Old Web Model to Mobile
MOBILE MARKETER'S FIRSTLOOK STRATEGY
(
April 12, 2013
)
The State of Social in a 24/7 Digital World (Keynote)
SOCIAL LEARNING SUMMIT
(
February 20, 2013
)
Crisis Management in Social Media
SOCIAL MEDIA WEEK
(
October 3, 2012
)
Hyper Engagement: Reaching Customers with Extreme Relevance
DIGITAL EAST
(
June 24, 2012
)
Social Journalism: Challenging Objectivity & Discovering Voice in Globalized Media
WASHINGTON MEDIA INSTITUTE
(
March 31, 2012
)
Social Media and 2012
SOCIAL LEARNING SUMMIT
(
March 31, 2012
)
Online and in the Audience: Social Entertainment
SOCIAL LEARNING SUMMIT
(
December 1, 2011
)
The Hyper Network
AMERICAN UNIVERSITY
(
November 15, 2011
)
Reputation Management in the Social Media Age
CRUSH IQ
(
November 4, 2011
)
NYSE Social Media Day
NEW YORK STOCK EXCHANGE
(
June 24, 2011
)
Social Journalism: Challenging Objectivity & Discovering Voice in Globalized Media
THE GEORGE WASHINGTON UNIVERSITY
(
April 3, 2011
)
Social Learning - What's Next? (Keynote)
SOCIAL LEARNING SUMMIT
(
April 3, 2011
)
YouTube, Vimeo and Vevo, Oh My! Social Media on Camera
SOCIAL LEARNING SUMMIT
(
September 21, 2010
)
Really Cool Case Studies (Moderator)
SOCIAL MEDIA CLUB DC
(
January 20, 2010
)
Geeks and Gadgets: Consumer Electronics and Social Media Collide
SOCIAL MEDIA CLUB DC