The Walking Dead
My Role:
Account leadership, strategy + creative direction
Building anticipation for the debut of one of The Walking Dead’s most terrifying villains, the campaign plan for Season 8 included experiential, out of home, and digital activations like ghostly NYC subway rides, bus terminals that shatter when fans interact with them, UGC content streamed to billboards, 360-degree immersive art, and haptic mobile experiences that bring terror into the palm of your hands.
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