AMC Networks
Viral entertainment innovation
Immersive marketing innovation for cable's most prestigious players.
(Challenge)
Surviving the zombie apocalypse? No sweat. Dodging the DEA with your dirty lawyer? Give me a call. Need saving from the slog of the secretary pool? My typewriter is ready. When AMC wanted an entertainment marketing expert to immerse their fans in the worlds of their premium dramas, I was their partner to imagine new brand activations, social marketing, app development and paths to cable and streaming dominance.
(Solution)
Over the last 10 years, AMC released some of the most memorable and awarded cable series, and I strategized content activations to match the caliber of its programming. I guided AMC’s social media for all its prime-time series. I also created immersive apps, microsites, chat bots, and live events to take fans into the beloved worlds of their favorite characters, whether the 1960s-era Mad Men, the bleak future of The Walking Dead, or a fake chicken restaurant from Breaking Bad and Better Call Saul.
(Impact)
#1
premieres for The Walking Dead, Better Call Saul, Fear the Walking Dead, and Into the Badlands
10
simultaneous trends on Twitter/X during one airing for The Walking Dead
15x
the engagement of any other series on premiere day for The Walking Dead – making it #1 three years in a row
(Services)
Social Apps Drive UGC
An alibi generator for Better Call Saul fans needing to #LawyerUp. A dynamic video app for Don Draper to present your memories in his classic Mad Men Kodak pitch. I partnered with AMC to drive constant UGC through social apps, like Mad Men’s Out Of Office, where fans shared messages during live airings, teasing fates of their favorite characters. More than 38K images were shared live, praised by AdWeek, and outperforming American Idol and Scandal.
Custom Cures for FOMO
To spread love among AMC's biggest fans, I planned and managed Comic-Con and premiere night war rooms to create custom content: zombies in fans' vacation photos, personalized fan birthday cards, Snapchat lenses, and character chatbots to share exclusive trailers. Custom art generated during Comic-Con created more than 600K engagements.
Oversized Events
On a zombie yacht or in a mob-owned chicken shop, I partnered with AMC to put fans at the center of big events. Our Walking Dead Madison Square Garden Fan Premiere trended globally, generating 1M tweets, partnering with Snapchat artists and creators. The social-first premiere of Halt and Catch Fire was seen by hundreds of thousands before airing on live TV, earning coverage in Mashable, Entertainment Weekly, TechCrunch, Variety and The Hollywood Reporter.
